A mobile app for your small business is an effective yet simple way to interact with your customers and build a connection with them. They are great at building a community of your customers. But running a mobile app for your business can be a gamble, especially when the customer is spoiled for choice and their expectations from a mobile app are constantly evolving.

If you let your mobile app sit on the App store or the Play store for too long, without providing any necessary updates to the app, your customers could easily become bored and opt for another more updated app. Your stale app could end up becoming a liability for your business, rather than acting in your favor as an asset.

Here are some of the top tips shared by experts on how to keep your small business app updated to drive in more customers and generate further business.

Bruce Mars/Unsplash. Give your app users a unique,personalized experience to keep them hookedn on.

Push notifications

Make use of this magical little feature known as push notifications. Since mobile apps work differently than the web, these push notifications can really supplement a user loop if done correctly. There are no limits on the number of push notifications you can send in a day if it makes sense for your business and customers.

Give them a personalized user experience :

Adding chat bots is another easy yet effective way to gamify and personalize your app for the customer. Understand their pain points and the language, and incorporate these important points in your chatbot to make it informative and engaging. You can also reward your users when they socialize or take an action in your app, and this will make your engagement rates soar.

Bench Accounting/ Use your app to ask for feedback on your product and services.

Ask for customer feedback:

Add a feedback portal in your app where customers can directly record their feedback inside the app. Reporting bugs and requesting for certain features should be made easy for the customer, and providing timely response to their feedback and suggestions would only increase customer satisfaction.

Daniel Korpai/Unspalsh. Keep your business app minimally designed, clean and sleek.

Keep it fresh:

The design of your app is of great importance. Clean, simple designs and intuitive interface increases the effectiveness of your app in aiding your small business manifold. You can always add to the design element of your app as updates, keeping your customer feedback in mind to give them what they want, for a win-win situation.